·         Executed FullTilt’s first coordinated strategic marketing plan responsible for $10 Million increase in marketing pipeline dollars, doubling the number of incoming opportunities and producing a 67% increase in quality web traffic in just six months.

·         Developed and implemented ICR’s first strategic marketing plan responsible for a turnaround in a $25 million division, tripling key website traffic metrics and doubling leads generated in one year.

·         Directed new product roll-outs for Nielsen to US, European, Canadian and Latin American markets, which generated new revenue of over $12 million.

·         Exceeded product revenue target by 82% in one-year as a retail software product manager.

·         Regional and National Sales Top Performer for three consecutive years in Nielsen Retail Services.

·         Doubled revenue from one client in just over a year as Nielsen CPG Account Executive

$5 Million enterprise product information management software provider

Director, Marketing      

·         Executing the company’s first coordinated marketing plan to improve pipeline opportunity dollars, lead generation and brand awareness resulting in a 67% increase in website traffic, a doubling of qualified leads and a $10 Million increase in marketing pipeline dollars.

·         Improving brand awareness, analyst relations and editorial coverage through a clear market positioning, consistent value-based messages and a planned media calendar.

·         Driving quantifiable increases in lead generation through educational web seminars, invitation-only sales demos and trade show event management.

·         Improving sales effectiveness through a focus on customer-based marketing collateral including the generation of case studies, testimonials and references.

·         Generated best quarter ever for lead generation through web seminars, press releases, white papers, email campaigns and external newsletter. 

·         Implemented the company’s first strategic marketing plan to improve brand awareness, lead generation, and client acquisition and retention, resulting in a tripling of website traffic, a doubling of leads generated, a 10% increase in new client sales and improved sales force satisfaction and effectiveness.

·         Achieved a 200% improvement in website traffic through the design, management and roll-out of a new company website

·         Achieved a 100% improvement in lead generation through a strategic and quantifiable lead generation program with multiple tactics including mail, web and email.

·         Generated significant increases in company, brand and product awareness through PR campaigns, with coverage gained in USA Today, The New York Times, CNN and others.

·         Author and editor of company press releases, white papers, and internal and external newsletters, generating increased awareness and a consistent voice and communication of brand message.

·         Managed new products for global client solutions through company Internet portal, which resulted in $12 million in new software revenue.

·         Championed team of over twenty corporate and four regional leaders on the design and implementation of corporate restructuring including global marketing, branding and internet strategies.

·         Controlled $2 Million in annual research and development funds delivering projects on time/budget.

·         Member of Nielsen "Speakers Bureau" for trade shows, news articles and press releases.

·         Exceeded software revenue target by 82% in 2001 by applying customer-focused product management process to software line and through the reengineering of Product Management staff.

·         Averaged total segment sales growth of 10% over 2 years through strategic marketing plans and received numerous company awards for “Financial Performance” and “Client Focus” of Brand collateral.

·         Lead negotiator on a software development partnership, saving over $1 Million of internal funds, improving software functionality and reducing time-to-market from months to weeks.

·         Managed seven national and regional retail account relationships contributing $3 Million in software and service revenue and beating sales targets by at least 200% for each reporting period.

·         Supervised five sales representatives and on-site consultants and conducted high-level negotiations with clients in the delivery of multi-million dollar contracts.

·         Managed multiple CPG Manufacturer accounts including Wrigley Gum, Sargento Cheese, Blistex, Kimberly-Clark and Helene Curtis responsible for $2 Million in software and service revenue, doubling company revenues in one fiscal period from one client.